May 28, 2026
Limerick is stepping confidently onto the world golfing stage with the launch of Golf Limerick, an exciting new initiative by Limerick City and County Council designed to showcase the region as one of Ireland’s premier golf destinations ahead of the Ryder Cup 2027 at Adare Manor.
For years, Limerick has been one of Ireland’s best-kept secrets for golf enthusiasts. Home to some of the country’s most scenic and challenging golf courses such as Ballyneety, Castletroy, Newcastle West and Rathbone Golf Clubs , the region offers an exceptional mix of championship layouts, parkland courses, and unforgettable golfing experiences suitable for every level of player.
Now, with the world’s attention turning towards Limerick as preparations continue for the Ryder Cup 2027, visitors from across the globe will finally discover what locals have known all along — Limerick is a golfing destination like no other.
The launch of Golf Limerick marks the first time the county has introduced a dedicated destination brand focused exclusively on golf tourism. Bringing together seven outstanding Limerick golf courses under one unified identity, the initiative aims to position the region as a must-visit golfing destination both before and long after the 2027 Ryder Cup in Adare Manor arrives.
But Golf Limerick is about far more than fairways and scorecards.
The campaign celebrates the complete Limerick experience — combining world-class golf with exceptional hospitality, vibrant city life, cultural attractions, heritage sites, and the stunning landscapes that make this part of Ireland so unique.
Whether visitors are planning a golfing getaway with friends, a luxury golf escape, or simply looking to experience Ireland’s golfing culture for the first time, Limerick offers something truly special.
While the Ryder Cup 2027 in Adare Manor represents a once-in-a-generation opportunity for the region, Golf Limerick has been created with a long-term vision in mind.
The initiative aims to ensure that the international spotlight generated by the Ryder Cup delivers sustained tourism and economic benefits for years to come. By showcasing local tourism partners, hospitality providers, restaurants, attractions, and businesses, Golf Limerick is designed to encourage visitors to stay longer, explore further, and fully immerse themselves in everything the region has to offer.
As Limerick prepares to welcome the world, the county is positioning itself not simply as an event host, but as a year-round golf destination with enduring appeal.
As part of the campaign rollout, a stunning new promotional video has also been launched, capturing golf through a uniquely Limerick lens.
Featuring breath taking footage of the region’s incredible golf courses, the majestic River Shannon, the vibrant energy of Limerick City, and the lush landscapes of the surrounding county, the video beautifully showcases why Limerick is poised to become one of Europe’s most exciting golf destinations.
The campaign invites visitors to stay, play, explore, and be inspired.
For visitors planning their golfing escape to Limerick, The Bedford Townhouse offers the perfect luxury base from which to experience everything the region has to offer.
Located in the heart of Limerick City, The Bedford Townhouse combines boutique luxury, comfort, and convenience — placing guests within easy reach of Limerick’s renowned golf courses while also allowing them to enjoy the city’s restaurants, nightlife, shopping, and cultural attractions.
After a day on the course, guests can relax in beautifully designed surroundings and experience the warm hospitality that makes The Bedford Townhouse one of Limerick’s most sought-after stays.
As excitement builds towards the Ryder Cup 2027, there has never been a better time to discover Golf Limerick and experience one of Ireland’s most exciting golfing destinations. Click here and book your perfect stay.
